Free home delivery from €75 (BE)
Delivered within 2-3 working days
Respect for nature
|
Direct trade
|
Unmatched quality
|
Community support
Wilder Land
To restore nature, we will have to reconnect with nature. Naturalising ourselves and our landscape. Towards a Wilder Land. Where all kinds of life grows, blooms and vibrates."
When most people think of tea, images of plantations in Asia or Africa come to mind, where the tea plant thrives and yields black, green, or white teas. Herbal infusions follow a different path. They do not rely on the tea plant but on herbs and flowers that have grown in European landscapes for centuries: chamomile along field edges, nettle by the roadside, yarrow in meadows, dandelion in the grass, and sorrel in damp soil. In the Netherlands and Belgium, these plants still grow in abundance.
Wilder Land uses them as the foundation for its blends and ties them to a mission that goes beyond taste alone: restoring nature.
From monoculture to herbal strips
Founders Daan van Diepen and Matthijs Westerwoudt searched for a way to reverse the decline in biodiversity in the Netherlands. Their idea was simple: connect an everyday product to a positive effect on the environment. Herbal tea was a natural choice. The plants grow locally, create flavourful infusions, and at the same time contribute to a stronger and richer landscape.
Native herbs need little attention. They can be processed shortly after harvest, keeping transport and storage to a minimum. This creates a short and transparent supply chain where it is clear where the herbs come from and who cultivates them.
Collaboration with farmers
For farmers, this approach gives new meaning to less profitable pieces of land. Much of the countryside is covered by pastures of English ryegrass, efficient as animal feed but barren for wildflowers, insects, and the animals that depend on them.
Wilder Land takes a different path by replanting field edges and fallow strips with native herbs. What was once uniform grass becomes a strip alive with colour, scent, and movement. For farmers, it provides an additional source of income. For Wilder Land, it ensures a reliable harvest rooted in local fields.
Small actions, big change
The approach remains intentionally simple. The seed mixtures fit the local environment and require little maintenance. During harvest, only part of the herbs are picked, allowing the rest to flower and spread seed. In this way the strips renew themselves, growing year after year without artificial intervention.
The herbal strips bring life back to quiet places. Flowers attract insects, which in turn strengthen the ecosystem. Farmers see more pollination and more resilient fields, while the natural world slowly recovers from years of decline.
More than tea
Tea is at the heart of Wilder Land, but the range extends further. Kombucha, syrup, pasta, and granola all carry the same message: what you eat or drink can enrich the landscape and make it more diverse. Growth here means expanding herbal strips in the Netherlands, not scaling up plantations far away.
Wilder Land and Tea Kulture
At Tea Kulture we work with producers who connect quality with values and origin. Wilder Land fits that vision seamlessly. The herbs are grown close to home, the chain stays short, and the impact is visible in the fields themselves. Every purchase directly supports the restoration of nature.
Wilder Land’s ambition is to rely entirely on herbs from its own fields. Each season, more farmers join and new strips are planted. Step by step, a network of blooming corridors spreads across the country, making the Dutch landscape greener and more resilient.
